Good Infographic Design

Charts, graphs and diagrams are all very basic forms of data visualization, but infographics takes your data to the next level.

Infographics are a great tool for conveying data and can help your audience quickly understand the information and how the facts correlate. What separates the really good infographics from the rest?

Before creating an infographic, it’s important to determine what message you want to convey. Telling a clear story draws your audience in and creates an emotional connection along with delivering information. Find the story you want to tell with graphics, and choose your data and facts carefully to support that idea. Consider three main points you want readers to remember when they’re done reading.

The design of an infographic involves visually presenting the data and story in a beautiful and appealing way. A good infographic requires the right color scheme, readable fonts, graphics, icons, characters and finding clever ways to illustrate information.  Done right, your graphics should simplify the data and make it more digestible.

However, there are several issues that you should keep in mind when making an infographic. How much text is there in your document? If there is more text than images, an infographic may not be the best option to present your information. Simplify and condense the text you need to keep your message clear. On the other hand, if the data you’re showing is already simple and straightforward, the graphics may not be adding anything of value to the reader.

Make sure you gather data from reputable, current sources and list your citations at the bottom of the graphic. If the validity of the data is in question, it will undermine the credibility of the site it is on.

If you are designing the infographic for a website, make it easy to share and generate traffic to boost page rankings. Make sure the infographic can be easily read on a computer screen, and optimize the infographic with keywords in the title and alt text. Add sharing buttons to encourage readers to promote your graphic.

Good Infographic Design

MLEARNING AND MOBILE APPS

We live in a time of radical change. The way and the speed at which we receive information has changed dramatically. Traditionally information was shared via the medium of books. The time it took to publish a book combined with its limited distribution imposed bounds on who the information was available to, and how fast it was available. With the advent of journals, newspapers, radio and television, access to information became faster and wider spread. The personal computer together with the internet made a vast amount of information available to a vast number of people, almost instantaneously. With smartphones, tablets and other portable devices, we have the “knowledge of humankind” available to us virtually anywhere we go. I often laugh when my knowledge-savvy colleague looks up information on a topic that I’m talking about before I can even finish my sentence.

Short Attention Span

The mobile media revolution affects not only how we receive our information, but also how we learn in general. Compared to the past, we often do things “on the go”. This applies to everything from eating to reading, playing to learning. We have become a species of short attention spans, constantly demanding to be entertained. Mobile devices and computers in general are making the leap from gaming to mLearning very slowly and unsteadily. Although computer games have been known for decades to be highly addictive, educational gaming always had a reputation of being boring and uninspiring. I’ve seen young children spend many hours playing computer games in which they need to memorize dozens of combinations, card effects, powers, sequences or abilities. I have wondered, how difficult would it be to modify the game so that the children memorize or learn something more useful – the periodic table of elements, geography, astronomy, or math? Is it possible to make an educational game fun and addictive, just as non-educational games often are?

Compete and Collect

The reward system in many of the highly successful games often involves elements of competition, advancement and collection of various items or trophies. These same reward elements can be incorporated into an educational game. Being able to log in through your Facebook or Google account and compare your rankings with your friends is one way to foster competition. A game based on quests or missions with rewards and achievements would further advance the desire to compete. Customizable player characters who can progress in skills or levels would facilitate advancement. A reward system which allows for acquisition of items, trophies, pets or custom wardrobe would address the desire to “collect them all”. All that remains is to make it fun! The educational aspect must be cleverly wrapped in a fun game that is well made, interesting and beautiful. It is this part that requires intelligent and creative game design, something that is often lacking in educational games.

Mobile Apps to the Rescue

Mobile devices are an ideal platform for educational games which can be played “anytime, anywhere” and include the elements of competition, advancement and collection. An ideal mobile game is such that it can be started and stopped at any time, saving the progress seamlessly. The interface must be intuitive and easy to control, the text and buttons must be large enough. The game itself should be simple enough to retain the new user, with enough complexity or advancement rewards to keep them coming back for the long haul. Without the ability to advance, a player is likely to get quickly bored and move on to another game. There are many game engines available to create such games. We chose to use PlayCanvas (https://playcanvas.com) which is free, open source, and has tools and features such as physics and collisions, lighting and shadows, vehicles and joint systems. We chose this game engine in part because it allows us to create games for the browser and for mobile devices, both Android and iOS. Furthermore, we can use a SCORM wrapper to make the game SCORM compliant and keep track of various scores for eLearning purposes.

01

How can I make it good?

A successful mLearning app will be as fun to play or use as any other addictive game. To bridge this elusive gap, the game designer must first know the audience. What kind of games are interesting to the user, and why? How can we substitute useless information in the game with information that pertains to the required material, and still keep the game fun and interesting? Use the natural instinct of people to compete, collect and desire to advance by creating a game that rewards these desires. Do not shove the eLearning material down their throats, don’t make it inconvenient or unpleasant, or excessively focused on learning. Don’t make it a chore, make it a quest! Allow the user to create and grow their game character, and advance through completing missions and earning rewards. Make the process cumulative, keep track of their achievement. And tactfully, in an unobtrusive way, blend in the material they are required to learn into the game. If you make it fun, the learning will be easy! If you would like to explore more topics in mLearning, take a peek at our company website: Pathways Training and eLearning, at http://www.pathwaystrainingandelearning.ca/ .  We always look for fresh ways to engage the learner and to make the experience as fun as possible!

MLEARNING AND MOBILE APPS

Customer Service Is What Sets Us Apart

Members of my team and I recently sat through a client ‘pitch’ that was both enjoyable and noteworthy.

Like any business, we are often asked to recite our ‘Elevator Pitch’ – that 45 second (or so) explanation about our service offerings, our value-add and most importantly what sets us apart from the competition. This is ‘sales 101’ stuff… so why I am bringing it up?

01A funny thing happened as we began walking through our core differentiators – I changed the talk track. I wanted the focus to be on the team.

Yes, that included the amazing skills they brought to the table (graphic design, 3D animation, programming, curriculum development, facilitation etc. etc. etc.) but this time, the message was about how they could parlay those incredible skillsets into a client experience that is unique, focused and unwavering.

I believe we are better at what we do than anyone else in the market; but shouldn’t I? It is my company after all. I am also experienced enough to know that my competitors will all claim the same thing – and so begins the stalemate.

 

Not so fast.

We believe as an organization that customer service trumps all. Our ability to showcase our amazing work products ‘gets us in the door’, but our capacity to service our clients lets them see just how important they are to us.

The Extra Mile Just Ahead Green Road Sign Over Dramatic Clouds and Sky.If you work with Pathways, you have to care about service, because our value proposition is wholly focused on the client. They are the reason for our work… never an interruption from it.  My team understands the difference.

Anyone joining our organization will understand the difference quickly too, because the expectations I place on our team are built on this foundation of customer service.

“Without them – there is no us,” is how I concluded my ‘elevator pitch’ on this day.

I don’t think it’s what the client expected to hear – and that was fine by them.

After all, you can’t fake service. At least not for long…

Customer Service Is What Sets Us Apart

eLearning Gets Animated

Every time I program an eLearning module, I am always concerned about how to present the content in an interesting way. I want to retain the attention of the viewer who may be required to complete the module at the behest of their employer and is not always enthusiastic about doing so.

Articulate Storyline includes a number of fun activities which can liven up your presentation and add interest through the use of interaction and gamification. Even static content such as text or bulleted lists can be livened up by using various transitions and entry/exit animations. However, the list of tricks gets quickly exhausted. There are only so many ways a text can fly in before it starts getting annoying rather than interesting. What do you do then?

Although Storyline is not exactly an animation software, it allows you to import Flash movies. Flash is a decent animation software, in my opinion, but I rarely use it by itself. For me, Flash is a bridge to even greater things! Flash allows me to import an image sequence and assemble it into a Flash movie, which can then be imported into Storyline.

So, what kind of image sequences are we talking about? And why is this so important to our eLearning modules? It’s all about 3D animation! Whereas 2D animated effects, transitions and motion paths add some interest to the eLearning module, a 3D animated effect blows it right out of the water!

Let’s consider, for example, a click-and-reveal activity. The viewer sees a number of face-down cards, and clicking on them reveals what’s on the other side. A simple cut to the content doesn’t look very interesting. There are some page-flip scripts for Flash which “fake” the turning of the card in 2D, but none of them look too impressive. I wanted the card to bend, to cast a shadow, to really pop out of the page!

 

Card_flip

 

I created my card flip animation in Maya, a top-notch 3D animation software. I rendered out the animation as a sequence of images which I then imported into Flash and compiled into a Flash movie. Said movie was imported into Storyline, and the click-and-reveal activity suddenly gained a whole new dimension!

It is easy to change the size and material of the front and back faces of the card. The animation became so popular that our team continues to use the flip-card in almost every eLearning module since. The flip-card was just the beginning! Since then we added a number of other 3D animations to our bag of tricks to entice the viewer. For example, we have a jigsaw puzzle that assembles itself, presenting any image we want in the completed form.

With the ability to bring in 3D animated content into Storyline, our Pathways Training and eLearning team has opened up endless possibilities. We have increased the dimension of eLearning modules to include content that is interesting, attention catching, and different. With a bit of imagination, lots of dedication and plenty of extra effort, we make the eLearning experience more exciting and content easier to digest – even for the least interested user.

eLearning Gets Animated